- Radical Honesty & Transparency
Uphold integrity and truth in all communication, fostering trust and open debate. When a decision is made, everyone gets behind it.
- Customer Obsession
Place the customer at the core of every decision. Their needs guide our actions. Every decision help us become Better, Faster, Cheaper.
- Attack Problems, Not People
Focus on solutions, not assigning blame.
- Mistakes as Catalysts for Growth
Embrace risk-taking and treat errors as learning opportunities to fuel continuous improvement. Track mistakes centrally to learn from mistakes and drive a culture of transparency.
- Meritocracy & Fair Opportunity
Reward for impact and performance instead of seniority and politics. Every idea is judged on its merit. Fire fast and hire slow. Promote from within.
- Data-Driven Decision Making
Let evidence and rational arguments inform key choices, removing bias and maintaining clarity.
- Think Big, Iterate Relentlessly
Pursue ambitious goals and refine continuously—bold visions coupled with continuous improvement (Kaizen).
- High Standards, Frugality, & Respect
Uphold ethical principles, practice cost discipline, and cultivate an environment of mutual respect and pride in our work. Embrace Mottainai to reduce waste and maximize efficiency.